31 October 2022
When the New York Times purchased the free to play word game Wordle for a seven figure sum, eyebrows were raised. How could a new game that has never generated an income be worth so much? The New York Times purchased it as a method of potentially boosting subscription numbers which will increase revenue. No one knows if the strategy will pay off but The New York Times were aware of this and prepared to take the risk! There are numerous ways to value a business and so there is plenty of scope for valuations to differ but sometimes the…